Ning Rings - Credibility and Visibility for your Internet Brand

[Russell]

Every entrepreneur needs three things : credibility, visibility, and faster growth for their audience and their business.

A Ning Ring or joint blog is one of the lowest cost, most effective ways for an entrepreneur to establish and promote their Internet brand and in the process to also build credibility and visibility.

A Ning Ring is a small community of 5 to 10 bloggers who all want to write about a topic similar or related to your business or industry, for example : a group of publishing coaches ( theauthorsvillage.ning.com ) or future CEO’s ( startupceotraining.ning.com ).

These bloggers agree to create a joint blog ( called a Ning Ring since Ning.com is one of the easiest ways to set this up ). And they agree to a simple rule : each blogger will post one article and make three comments on the other posts each week.

Instant Credibility : As soon as you have four or five members in your Ning Ring with a non-embarrassing photo and well written profiles ( see The Three Most Important Articles ... ) then when any person comes to your blog they will find you in the company of several other experts or commentators in your field, this gives you instant credibility.

Visibility : Even with only five authors the site would have 15 posts a week and if you schedule them properly it is easy to have at least one post a day without any one author having to do a lot of work or writing. A blog site with at least one post per day is one of the most highly valued sites in Google and other search engines. So, within 30 to 60 days of five authors writing one article and posting a few comments each week your joint blog / Ning Ring will be ranked as very relevant and be very visible to anyone looking for it. Making your site visible to people who aren’t looking for it is another topic, but a Ning Ring figures prominently in solving that problem as well.

The credibility and visibility created by a well run Ning Ring allows you to define and promote your Internet brand. Creating an effective Internet brand is one of the most important ( and cost effective ) steps to establishing you in your marketplace as an expert and industry leading commentator.

For an audio introduction and more example please check out
Community & Business - Web 2.0 Audience

Thanks
Russell Cox
The Author's Village - Ning Ring - Community
Web 2.0 Community & Business - Ning Ring - Community
The Entrepreneur's Village - Ning Ring - Community